“The adoption rate of mobile is twice that of the internet, three times that of social media, and 10 times faster than PCs”
– Eric Schmidt, Google – 2014
App-based delivery services are exactly the things that are moving towards dominating the mobile market. Eric Schmidt, a famous American businessman, and a software engineer said in 2014 that adoption rate of mobile is much higher than anything else. His words were, in fact, true in many ways.
It’s the thing of gone days that the customers had to come out of their homes to select an item from the store or the shop. Now everything is possible just in a single tap on the mobile phone. That is why the expansion of service-based sector over the mobile market was no new thing to the world. In this blog, I am going to expand over the points that are necessary to know as to why app-based delivery services are better than the phone and the web-based services.
As per the recent reports by statista, there are currently 2.53 billion smartphone users around the world and it is going to reach 2.87 billion by 2020
Seeing this, almost every company is coming to the mobile platform. Apps are increasing on the app stores day by day and many believe that the future of internet lies in the mobile apps.
So, without wasting much time, let’s directly focus on the major importance of mobile apps in delivery services.
Importance of mobile apps in delivery services
An app-based delivery service comprises of the admin dashboard, live tracking maps, chat & call options, customers, delivery agents etc. Do you think these all will be appropriate to manage on the web or mobile websites? Think…
That may strike your mind with ample dependencies in this system. These dependencies may be pickups, drop-offs, service agencies, stores, shops etc. Right?
So, how they can be managed? Well, this can be achieved via the mentioned ways below:
- Work management on your own risk
- Hiring an agency to do your work
- Adopt a way out to manage both these
So, which one do you prefer? I would suggest opting for the third option but that again has some challenges such as which steps to take? and what to consider in the market to be the best? Whether to opt for web-based services or to move forward with app-based services or to opt for some other options?
Although mobile and web-based services can fulfill the requirements, everything that they will miss is the cost-effectiveness, time management, and a high number of customer engagement over your business.
You can also check: Mobile app vs mobile website Comparison
Now, here comes the real importance of mobile apps. App-based delivery services provide more productivity by utilizing the beneficial features of the mobile app. Some of the advantageous features of a mobile app are shown in the image below.
App-based delivery solutions and how they work?
The app-based delivery services work on various functionalities including requests, approvals, payment gateways, deliveries etc. that form the essential parts of the app operations. Let’s take an example of an online food delivery service to describe how it works:
- The customer will use the app for searching the restaurants and then for ordering the food.
- That request will go to the vendor or the manager at the restaurant, he will use the app for confirming the order.
- Soon after confirmation, a delivery agent will be assigned. The agent will use the app for contacting the vendor to pick the order and then delivering it to the customer.
This is how an app-based delivery service works. Similar methods are used in Grocery and Travel domains as well.
More or less, the app-based delivery services will be having similar benefits of the apps but in which manner? This is the question remaining to answer. So, let’s just find out the reasons.
Reasons, why app-based delivery services prove themselves better than phone and web
Faster and smoother experiences:
Web-based delivery services will have a requirement to enter the URL in the browser but app-based delivery services don’t need this. Apps load 1.5 times faster as they store data locally on the mobile device. This helps in loading the app faster than a website. So, delivery services will get a huge advantage in processing more requests. It is observed that an icon on the mobile devices will encourage more frequent engagement of the users. So, technology-wise apps prove to be faster in performance.
Ease of notifications:
App-based delivery service will provide regular notifications on the mobile screen itself whether you have app opened or not (just an internet connection is needed). This has become possible due to push notifications. This makes everyone well updated about the order and the products that need to be delivered. On the other hand, web-based services will be missing this kind of thing and to avail this feature you always need to be logged into the system to see your notifications.
Much trustable and impressive:
App-based delivery services can gain more trust of a first-time user rather than that from web-based services as the process of ordering and delivering the item is very smooth and transparent. This is possible due to the dedicated features and functions of an app. This will prompt that user to use the services again in the future.
Easy access to device features:
App-based delivery services will have direct access to the hardware and the device features such as GPS, maps, gyro meter, accelerometer etc to provide the smooth solution for delivering the product at your doorstep. Web applications work like app inside an app. Web-based delivery services can lose here a lot of business whereas app-based delivery services win here with their features.
More value to the users:
App-based delivery services provide more value to each individual unit (Customer, vendor, delivery agent etc.) in the system. This is because the market is pushing itself towards the mobile. More and more offers are exclusively available on the apps that find no place in the web applications. This makes the delivery services to build a strong network of users and reachable to more and more people.
Healthier in handling requests:
App-based(native) delivery services can handle requests in large amount. This helps in increasing more orders from customers. Apps use proper standardization which is not the case with the web applications as they start feeling the burden of request-response very soon. This results in a slow working website. So, to grow with the delivery-based business one must opt for a mobile application to build a strong business.
There is an additional advantage on the basis of people’s engagement on the mobile. People use mobile in a very large count now and much higher is the rate of app engagement. This rate goes over 80% and only the remaining part is for websites and phone engagement. So, definitely, app-based delivery services will be the better option.
In this blog, I have tried to give a brief analysis of the app-based delivery services and how they prove themselves a better option in the major aspects. I have also pointed out the example and functioning of an app-based delivery service to help you learn how apps help in the whole process of making a product reach to you.
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I hope you will like this blog. Still, in case of any queries feel free to ask in the comments section and do share your thoughts about the blog.